Dare to Be Exceptional
How to Maximize Market Share in the Hotel Business
Imagine your hotel, beachfront, or city center. Ten competitors surround you with similar offerings. Some branded. Some independent. Why would someone choose you, pay more for the experience, and post superlative reviews?
My expertise is hotel leadership ranging from the first Hilton Garden Inn in the world to running the #2 hotel out of 50,000 in the United States and the #1 resort in North America. I led 21 hotels to #1 in market share, some out of bankruptcy. Conde Nast voted Windstar Cruises the number one small cruise line in the world the year after I consulted with them.
In this course, you'll learn the principles I used to raise all the metrics that matter to you!
Discover your unique competitive advantage and points of distinction.
Become a customer magnet! Boose your revenues through consistent five-star reviews on social media. If you are not in the top 1%, you may as well be at the bottom.
Transform your culture to become the employer of choice to attract and keep the best talent.
Tap into the Starbucks effect: Starbucks leveraged the experience economy, charges 5 times more for a similar product, and beats comp set market share. They did this through market distinction and you can too!
Learn how to innovate ahead of the comptition by thinking differently to create customer-centric experiences people will pay more for. Conformity and mediocrity are market share assassins.
Enjoy work and life again!
“Nanci's amazing combination of talents ranges from a depth of understanding of the source of her highly successful wins in the hospitality trade to an understanding of what makes us not just tick, but shine, as businesses, professionals, (and humans). An extraordinary piece of work to inspire any of us to express and attract people to our extraordinariness. Bravo.”
David Allen, World Productivity Guru, Author“Nanci Sherman has done a wonderful job articulating our industry's secrets to success and applying them to all aspects of business and life. I love the concept of 'emotional currency'--that making people happy is the best business strategy. Of course, many of us in hospitality know that success is built on authentic relationshps and genuine human connections. Nanci's brilliance is her ability to turn this nugget of industry wisdom into a fully fledged philosophy to work and live by.”
Jerry Inzerillo, Vice Chairman, Forbes Travel Guide